Take It to Goodwill

Since we donate all of our old usable clothes to Goodwill, I was pleased to read this news from Advertising Age about Levi’s promoting Goodwill Industries:

Levi’s, Goodwill Launch Clothing Recycling Push

‘Care Tag for Our Planet’ Encourages People to Donate Unwanted Apparel

Posted by Karen Egolf on 10.22.09 @ 05:18 PM

Levi Strauss & Co. and Goodwill are working together on a new initiative to save billions of pounds of unwanted clothes and put them to good use. In “A Care Tag for Our Planet,” the product care tags on Levi’s clothing in the U.S. will include messaging encouraging people to donate their unwanted clothing, with the project expanding to global markets in fall 2010.

Levi's GoodwillEnlarge

According to Goodwill, about 23.8 billion pounds of clothing end up in U.S. landfills each year. Currently, 166 community-based Goodwill organizations in the U.S. and Canada divert more than 1.5 billion pounds of clothing and textiles a year from landfills and, in the process, create job-training opportunities for more than 1.5 million people annually.

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